Download The New Business Road Test: What entrepreneurs and investors should do before launching a lean start-up (5th Edition)
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The New Business Road Test: What entrepreneurs and investors should do before launching a lean start-up (5th Edition)
Download The New Business Road Test: What entrepreneurs and investors should do before launching a lean start-up (5th Edition)
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From the Back Cover
ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP Thinking about starting a new business? Take it for a test drive first! No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure. This book will get you on the right track by asking: Is there a genuine market for your idea? Do you really want to compete in the industry? Are you the right person to pursue it? Before you launch your lean start-up, use The New Business Road Test to make sure it has a fighting chance of working. The accompanying app (available on iTunes and Android) makes it easy to assemble all the evidence you need for your road test, wherever you are. www.newbusinessroadtest.com
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About the Author
John Mullins is a veteran of three entrepreneurial ventures and a professor at the London Business School where he teaches and studies entrepreneurship, venture capital, and the management of rapidly growing businesses. He holds an MBA from the Stanford Graduate School of Business and a PhD in marketing from the University of Minnesota. He is co-author of three other books including the widely acclaimed Getting to Plan B: Breaking Through to a Better Business Model.
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Product details
Paperback: 360 pages
Publisher: FT Press; 5 edition (January 1, 2018)
Language: English
ISBN-10: 1292208392
ISBN-13: 978-1292208398
Product Dimensions:
6.1 x 1 x 9.1 inches
Shipping Weight: 1.3 pounds (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
1 customer review
Amazon Best Sellers Rank:
#158,577 in Books (See Top 100 in Books)
Whether you're looking to start a new business or taking your current company to the next level, this book provides a very holistic approach to jump start your understanding of the competitive environment.
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